Under the influence of the market environment, the real estate industry is facing a series of problems: high cost of obtaining customers, difficult project positioning, difficult continuous operation and value-added of consumers, and so on. All these are promoting the transformation of the industry from the resource-led type of land acquisition and capital operation to the scientific management-driven type of user-centered and fine decision-making and management. As a result, the logic of real estate operation has also changed. Before the house was sold, the project was over. Now, the house transaction is only the "front market", and the follow-up consumer operations, including new retail and commercial real estate operations in the community, will become the focus of value-added in the real estate industry, which is the "post-market".

Current situation of real estate business

According to the logic of the new retail, it is the operation logic of people, goods and markets. in the former market, real estate developers should achieve rapid latent customer identification, scientific project positioning and immediate accurate marketing. tap the high-frequency needs of consumers in the post-market, constantly optimize experience design, and build dynamic intelligent marketing. Big data's ability and technology are the cornerstone of realizing the reform of the real estate industry and market operation before and after. It is the strategic focus of the real estate industry that how to establish a unified big data platform to integrate data into the decision-making layer, business layer and management process, and to continuously accumulate the awareness of consumers.

Intelligent big data

(1) the information flow of the enterprise is not smooth and the information symmetry is not enough; electronic cooperation and resource sharing are not enough; (2) there is a lack of unified platform and interface between application systems; (3) the monitoring, resource allocation, task allocation and implementation management of enterprise leaders are not perfect; lack of necessary decision analysis and business intelligence support; and so on. Solution: the overall planning and integration will be perfect, through the overall information platform to improve the synchronization of business processes, plans and data, on the basis of the information platform to carry out professional, standardized and refined operation and management, and choose ERP customization suitable for the enterprise.

ERP solution

Box letter Cloud is a leading BI and big data service provider in China.

400-000-0000

admin@yourdomain.com